Material Type Guide


In the 1920s white gold was developed as an alternative to platinum. White gold is produced by increasing the proportions of the silver coloured alloys. The higher the percentage of silver alloy, the whiter the gold. Generally speaking, white gold has a warmer tinge than platinum.


Also known as red or pink gold. This metal is produced by increasing the proportions of the copper in the gold alloy. Rose gold has a very warm, but subtle colour, which may intensify a little over time as the copper naturally tarnishes.


Platinum is pale grey white in colour and is one of the most hard wearing and durable of all metals. Platinum does not wear down as gold does, so, over the course of a lifetime, it will remain virtually the same weight and size. Platinum is almost twice as heavy as gold, and much rarer than gold. In fact platinum is one of the most expensive of all metals. Platinum is an almost pure metal, being 90-95% pure and as a result of its purity, it is naturally hypo-allergenic, meaning that it is ideal for sensitive skin. Platinum also never needs plating unlike White Gold which is usually rhodium plated which wears off over time.